Monday, 6 December 2010

Build Business Around the People, and not the other way around

We might be seeing the end of the Globalization, as the champions of the cause, the Western Countries have suddenly found it to be too hot to handle. A period of introspection begins in the West, and I am very sure they will soon find virtue in nationalism (it has already happened with US senators being asked to buy only US made goods) and a closed economy. And then they will try to stove it down the throat of the other countries, as is their wont. That the so called third world countries are not so willing to swallow whatever West says is another matter.

I believe that the world of a globally connected and networked business is over and so with it integrating softwares like ERP. The past few decades have put much emphasis on building businesses through processes and in a structured way, which suited the dominant Western mindset, who are uncomfortable with anything that deviates from the norm, as their mind is trained to think in a structured manner. Compare and contrast the English football team or German Football team, that believes in symmetry and theory than on creativity with the Latin Americans, who thrive on individual brilliance. If you want to recall one successful true European creative footballer, you may have to go back to the days of Marco Van Basten in the mid to late 80s. You might say, hey, we have Christiano Ronaldo. But, Portugese, have lot of strong links with Latin America and are more unlike Europeans. Ditto for the Cricket Team. The England , South Africans and Australians lack flair. The dominance of Australia during the last two decades had a lot to do with the brilliance of the maverick Shane Warne, an exception rather than a rule. It is the creative Asians, who have found answers to the problems in their teams by unearthing new talent, and then building a team around the new talents.

I am digressing. In the business world during the past few decades, we had built monolithic structures and then fit in stereo typed people in the slots. The focus was on team work, conformity at the expense of individualism and creativity. I suspect, with the passionate right brained Indians, Brazilians and Asians leading the business, we are bound to see less structure and more individual flair, which could be like a breath of fresh air, after a period of suffocating sameness.

We need to build business around people, and not the other way around

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