The Slow Boil Syndrome

You can't kill a frog by dropping him in boiling water. He reacts so quickly to the sudden heat that he jumps out before he's hurt.

But there is a way. If you put him in cold water and then warm it up gradually, he never decides to jump till it's too late. By then he's cooked!

Most of our business and we, as professionals, are like the frog slowly getting boiled.

We don't realize that our business is losing market share a little at a time and do not respond till it is too late.

We are complacent when the Sales don't show a substantial growth and we don't react when our competition comes out with new products, promotions, and programs.

We are also guilty of being in our comfort zone in our present job, not willing to take additional responsibilities or even change when things are stagnant. We end up slowly being boiled and are guilty of not responding to the dynamic environment in which we live in.

Shake off your complacency and do not get roasted slowly. Go out there, look for opportunities, grab them by the scruff of the neck and get ahead in life.