Trends in Marketing

Couple of global trends witnessed in marketing,

Marketers the world over are waking up to the fact that the older demographic is a major opportunity – and needs to be addressed in a different way then the 18-34 year olds. Mind you, different doesn’t mean being patronizing and playing on old age. These are people who did all kinds of naughty things in their youth – don’t talk to them as if they are senile. India is still predominantly a young country. 50% are less than 35. But still there is an attractive target market segmant of 45 plus who have the puchasing power. This needs to be harnessed.

Let your customers come up with your products for you. The power of harnessing your customers’ insights is amazing. Once again you are connecting directly to the insights, wishes and beliefs of your customers. What is more - it is cheap as customer dont charge you like product innovation companies do. - adapted