Wednesday 14 January 2009

Of Makara Sankranthi and Rebranding

Today is Makara Sankranthi.

Makara Sankranti has special geo-agri-economical significance to people of Indian Sub-Continent. Today the Sun crosses above India on its northward journey (Uttarayanam). The earth goes through a cycle of 6 months each of Uttarayanam and Dakshinayanam. Uttarayanam starts on Makara Sankranti day and is identified as a period of enlightenment, peace, prosperity and happiness. Makarasankranthi is also associated with the commencement of harvesting of the Rabi crop in many parts of India. In a country where 60% of the people depend on Agriculture, this is very very significant.

The day prior to Makarasankrathi denotes Bhogi. People discard all old things on Bhogi day with a view to make a fresh beginning on the Makarasankranthi day.

Maintaining this wonderful tradition, this blog also decided to discard its old name 'Raja's World'. Being a marketing man, I was never comfortable with the title of the blog from inception. It was too generic.

The rebranding takes place effective today.

The Blog will now be called 'RAJADHARMAM'

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